What? Defining Wellbeing

Wellbeing captures an “umbrella” of needs and lifestyle choices that consumers make to address physical and emotional health. It is essential to maintain a good quality life and that drives the demand for health-enhancing products and services, which are marketed to serve as a preventative or curative way to help consumers stay healthy.

Why? Trend drivers

• Consumers’ desire for wellbeing has led to food fulfilling a role medicine or dietary supplements have traditionally occupied
• Wellbeing allows consumers to stay physically and mentally strong
• Achieving wellbeing guarantees a good quality life

Who? Consumer targets

• Wellbeing influences most purchasing decisions, and is most likely to hold the greatest sway among these cohorts:
• Younger consumers
• Consumers in BRICS nations (Brazil, Russia, India, China, and South Africa), as well as those in Latin America
• Women

How? Innovation implications

• Continue to invest in research and development in health-enhancing formula
• Target urban consumers’ demand for healthy and convenient products
• Develop products that would aid mental health

Focus on how to use marketing channels to deliver a message of wellbeing as a way to entice consumers to the brand

TrendSights Analysis: Wellbeing 

Report Information:
Price: $3,450 (Single User License)
Published: Dec 2016
Publisher: Canadean
Report Format: electronic pdf