What? Defining Wellbeing
Wellbeing captures an “umbrella” of needs and lifestyle choices that consumers make to address physical and emotional health. It is essential to maintain a good quality life and that drives the demand for health-enhancing products and services, which are marketed to serve as a preventative or curative way to help consumers stay healthy.
Why? Trend drivers
- Consumers’ desire for wellbeing has led to food fulfilling a role medicine or dietary supplements have traditionally occupied
- Wellbeing allows consumers to stay physically and mentally strong
- Achieving wellbeing guarantees a good quality life
Who? Consumer targets
- Wellbeing influences most purchasing decisions, and is most likely to hold the greatest sway among these cohorts:
- Younger consumers
- Consumers in BRICS nations (Brazil, Russia, India, China, and South Africa), as well as those in Latin America
- Women
How? Innovation implications
- Continue to invest in research and development in health-enhancing formula
- Target urban consumers’ demand for healthy and convenient products
- Develop products that would aid mental health
Focus on how to use marketing channels to deliver a message of wellbeing as a way to entice consumers to the brand
TrendSights Analysis: Wellbeing
Report Information:
Price: $3,450 (Single User License)
Published: Dec 2016
Publisher: Canadean
Report Format: electronic pdf
