Consumer Segmentation Model: Food Tourism

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Which type of Food Tourist are you?

GlobalData has identified three different types of food tourists exist across the globe

Foodies | Adventurers | Traditionalists

Food

Foodies are the type of tourists that will take a trip purely for culinary reasons and are most likely to be Asian. This consumer group has the most interest in the sharing economy and social media, and are likely to take a cultural and eco-tourism trip.
Adventurers are somewhat likely to book a culinary trip and willing to try new food. With an average age of 42.9 years they are the oldest of every consumer group and the most likely to drink alcohol. Their next international trip is most likely to be in Europe.
Traditionalists think food is nice but not a massive draw to go on holiday. They are the consumer group with the lowest disposable income and prefer cost above comfort when it comes to hotels and airlines, and the consumer group that has the highest preference for local food.

The report “Consumer Segmentation Model: Food Tourism” contains a consumer segmentation model regarding the food tourism market based on survey responses. Main objective is to understand the three different consumer segment groups based around food tourism.

What else does this report offer?

  • Detailed market analysis, information, and insights, including:
  • Historic and forecast tourist volumes and values covering Germany’s outbound tourism sector
  • Detailed analysis of tourist spending patterns for various categories in the travel and tourism sector, such as purpose of spending and top source markets.
  • Detailed analysis of the market trends in the Germany’s outbound tourism sector.

Consumer Segmentation Model: Food Tourism

Report Information:
Price:
$900 (Single User License)
Published: May 2017
Publisher: GlobalData
Report Format: electronic pdf

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